Ad budgets leak when campaigns are left on default settings and nobody checks where the spend is going.
Hire PPC Experts for Paid Search, Paid Social & Performance Marketing
Paid media specialists who manage campaigns inside ad accounts you own. They set up tracking properly, test ads and bids in a controlled way, and report in plain terms what the spend produced.
- Google Ads, Microsoft Advertising, Meta and LinkedIn
- Conversion tracking checked before budgets are raised
- Campaigns run in ad accounts that you own
- Your interview with the specialist comes before any contract
- DaysTo a shortlist
- MonthlyContract terms
- YoursCode and IP
Teams That Build With SyntecHire
References available on request.
What You Can Build With PPC
Search Campaigns
Keyword research, account structure, ad copy and negative keyword lists for search advertising.
Tech Stack
- Google Ads
- Microsoft Advertising
- Google Ads Editor
- Keyword Planner
Outcome
Spend is directed at searches that match what you sell.
Google states that ad position is decided by Ad Rank, which takes into account the quality of the ad and landing page as well as the bid.
Technical Expertise Our PPC Experts Bring
Campaigns and ad groups organised so that budgets, bids and reports line up with how the business is run.
- Campaign Structure
- Match Types
- Negative Keywords
Choosing a bid strategy that suits the amount of conversion data available, and pacing spend across the month.
- Smart Bidding
- Target CPA
- Target ROAS
Structured tests of headlines, descriptions and visuals, changing one thing at a time.
- Responsive Search Ads
- Ad Variations
- Creative Testing
First-party lists, retargeting and similar-audience targeting, used within each platform's consent rules.
- Customer Match
- Remarketing
- Lookalike Audiences
Feed attributes, disapprovals and custom labels managed so that shopping campaigns can be segmented.
- Merchant Center
- Feed Attributes
- Custom Labels
Browser and server-side events reconciled with your CRM, with the limits of each attribution model made clear.
- Google Tag Manager
- GA4
- Conversions API
Message match, page speed and form friction checked before more traffic is bought.
- A/B Testing
- Page Speed
- Form Analysis
Regular reports that show spend, results and the next planned change, without vanity metrics.
- Looker Studio
- Google Sheets
- Dashboards
How PPC Has Evolved
- 2000
Google AdWordsLaunch
Google launched AdWords, its self-service advertising programme for search.
- 2018
Google AdsRebrand
AdWords was renamed Google Ads, reflecting formats and networks beyond search.
- 2021
App Tracking TransparencyPrivacy
From iOS 14.5, Apple required apps to ask permission before tracking users across other apps and sites.
- 2021
Performance MaxAutomation
Google made Performance Max available to all advertisers, covering its ad inventory from a single campaign.
- 2022
Responsive search adsAd format
Expanded text ads could no longer be created, leaving responsive search ads as the standard search format.
- 2023
Google Analytics 4Measurement
Standard Universal Analytics properties stopped processing data, and Google Analytics 4 took their place.
When PPC Is The Right Choice
Choose PPC when
- You spend on ads without clear reportingIf nobody can say which campaigns pay for themselves, the account needs an owner.
- You want data sooner than organic can supplyPaid campaigns produce data soon after launch, while organic search builds slowly.
- A conversion can be measuredWhen a lead, sale or sign-up is tracked, campaigns can be judged against it.
- The account has outgrown part-time attentionSeveral platforms, many campaigns and frequent creative changes need someone watching them closely.
Consider something else when
- The budget is very smallWhen spend is low, the cost of a specialist can outweigh what careful management saves.
- Tracking cannot be installedWithout conversion data, neither a person nor a bidding system can tell good spend from bad.
- You expect a guaranteed returnAuctions, competitors and demand all move. No honest specialist can promise a return on ad spend.
- Sales cannot handle more enquiriesMore leads do not help if the ones you already have go unanswered.
Why CTOs Choose Us
Candidates review a sample account, find where spend is wasted and explain what they would change first.
You speak to the specialist and ask about accounts they have managed before any contract.
Campaigns are built in ad accounts you own. The history and data stay with you if the engagement ends.
We do not guarantee results from ad platforms. The specialist reports what was spent, what it produced and what changes next.
The specialist is not shared with other clients. Terms are month to month with no exit fee, and we replace the person if the fit is wrong.
How Your Developer Joins The Team
- 1Step 1
Discovery
A call about your stack, team and the work ahead.
- 2Step 2
Matching
A shortlist of people who have done similar work.
- 3Step 3
Onboarding
Access, environment setup and a first small task.
- 4Step 4
Shipping
Regular pull requests inside your review process.
AI In Delivery
Where coding assistants help, and where a person decides.
Used for speed
Boilerplate, test scaffolding and first drafts of documentation.
Always reviewed
Every change is read and approved by an engineer before it merges.
Never given secrets
Credentials and client data stay out of prompts. Your policy on AI tools applies.
Security And IP
What we enforce on every engagement.
IP assignment
All work product is assigned to you in the contract.
NDA first
Signed before anyone sees your code.
Least privilege
Access limited to what the task needs.
Clean exit
Access revoked and handover documented when work ends.
PPC Expert Pricing Tiers
- Early career
Entry
On request
- Works on defined tasks
- Pairs with a senior reviewer
- Suited to well-scoped backlog items
- Mid level
Experienced
On request
- Owns features end to end
- Reviews others' code
- Suited to most product teams
- Senior
Expert
On request
- Leads architecture decisions
- Mentors the team
- Suited to complex or legacy systems
Rates depend on seniority, stack and team size. We quote a fixed monthly figure per developer.
What Is Included In The Rate
| SyntecHire dedicated developer | Typical freelancer | |
|---|---|---|
| Screening and onboarding | Included | Your time |
| Replacement if the fit is wrong | Included | Start again |
| Continuity and handover notes | Included | Varies |
| IP assignment and NDA | In the contract | Varies |
| Availability | Full time on your product | Shared across clients |
Is A Dedicated Developer The Right Fit?
Five quick questions.
1Is the work expected to run for three months or longer?
2Do you have someone who can set priorities each week?
3Is there an existing codebase or a clear specification?
4Do you want the developer inside your own tools and reviews?
5Would losing context between contractors hurt the project?
0 of 5 answered. Answer every question to see the result.
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- ModernisationSigns your legacy platform has become a business riskWhat to look for in release frequency, incident history and hiring difficulty.
PPC Hiring Questions
No. Results depend on your offer, your market and the auction, none of which anyone fully controls. We commit to careful management and honest reporting.
You do. The specialist is given access to your accounts. Campaigns, audiences and history remain yours.
Google Ads and Microsoft Advertising for search and shopping, and Meta and LinkedIn for paid social. Tell us where you advertise and we shortlist for those platforms.
Yes. Tracking is checked at the start, because every later decision depends on it. Where code changes are needed, the specialist writes the specification for your developers.
They write ad copy and brief the visuals. Image and video production is normally done by a designer, either yours or one hired alongside.
Yes. They join your planning meetings, use your reporting tools and coordinate with whoever owns SEO, content and the website.